The company’s call center, how to benefit from it
1. The company’s call center is for sales
The company’s call center system answers inquiries about new products and offers. The center also communicates with potential customers who have registered interest in the company’s products or services.
2. Marketing through Call Center
It is a call center that contacts customers who are interested in similar products or who have successfully purchased from the company. After these successful deals, the employee asks the customer if they can be contacted when the company has new offers or products.
3. Call Center to receive customer complaints
It is a call center with which customers communicate to register complaints related to the services or products provided; Complaints may be related to after-sales service or otherwise.
4. Technical support through the call center
Another center receives calls related to technical problems of a product or service that require the intervention of an expert to solve it.
Call center problems:
Calls increase when understaffed at times; This creates stress for them, and the calls sometimes involve angry customers or complex issues and take a long time. In this case, the staff should deal with customers in a nice manner and handle the matter in a professional manner.
These problems made staffing a priority in the companies’ plans and prompted them to prepare an electronic booklet that addresses all the problems that customers have seen and explains to employees how to solve them.
The first step in figuring out how satisfied or dissatisfied the customer is is to create a special feedback form, or set up an automated call where the customer expresses his rating by pressing numbers representing his satisfaction or dissatisfaction with each element of the service.